[ introduce the man ] [ guess how much you've heard about this man ] [ give his age; describe his background ] [ introduce his idea ] [ describe his idea ] [ contrast pre-cursory ideas ] [ narrate what he was involved in before having his idea ] [ narrate the situation that prompted his idea ] [ transcribe his praise and predictions for his idea ] [ analyse the potential impact of his idea ] [ narrate the stories of two to three individuals that bought his idea ] [ list investors who have jumped on board with the idea ] [ list imitators that are already proposing modified, improved, or pared-down versions of the idea ] [ quote his opinion about his idea in the face of these competing ideas ] [ predict how much you will soon know about this man ]
March 09, 2005
Content Specification for Sell to Unborn
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